VINTAGE CLOTHING LABELS: WORKS OF ART ON THEIR OWN
There’s quite a bit of info on vintage clothing labels on the net, especially since vintage fashion has become so popular. But most all of it is about dating the clothing item. It completely ignores how beautiful some of these tags are. Especially the older ones. After over 20 years in the vintage clothing business I have come across tons of labels. We shoot all labels so we have quite a collection. I decided to pick just a few of my favorites out to share with you.
This is a navy blue designer ladies suit from 1940’s. I love the little cartoon illustration!
This next label is just as beautiful as the dress and it makes me think of the Humfrey Bogart movie of the same name. This dress is so glamorous it would have been perfect for the film if it were made a bit earlier. This dress is from the later 40’s. The movie came out January 23, 1943. I just LOVE the font here. It’s so romantic. The dress has delicate Tiffany blue rhinestones sprinkled around it. On the black it is simply stunning!
These next labels are from mens ties. The Hotel New York tie is very rare! It was from the 1940’s too. I LOVE the little buildings and the fonts on the NY tie.
The Blue tie is a bit later I think, but not 100% sure. There is a sunset & desert flowers on this amazing vintage label. Now a days tags are so plastic and ugly.
This next label was found here in Hollywood. We’ve never seen another one like it ever in 20 years. It has little cartoons on this one too and was made in 1935, it’s really old, and reads “A FILMLAND CREATION Miss Hollywood Jr.” Copyright 1935″. The little black dress it was on is a classic, still very much in style now. The fabric was amazing! You can’t tell from the photos but it had a knife pleated skirt & a scrunchy like bodice. Very stretchy. I wonder if the studios didn’t have a few labels made for some of the actors?
This next dress was an actual vintage showgirl dress also found here in Hollywood. The label is quite famous. Kathryn Kuhn (1895-1979) Was a very famous fashion designer for people like Sonja Henie. The dress we had was one of her gowns used in a movie but I could not find out which one.
Rarely do we ever get to see labels when they’re not on the clothing. I have a roll of silk ribbon from a 1940’s to 1950’s clothing boutique in Denver. The label says “Fashions Hollywood Shoppe Denver”.
Now getting to the 1970’s here are two very well known labels today. I remember when Banana Republic first opened here in S. Calif. They looked like an African safari shop. There was a beat up green safari jeep in the middle of the store with nets and rifles and palm trees used as props. It was like Disney Land in there with clothing racks around the outer edges all in the style of both casual surfer hippie to the full on African safari look. It was located in Laguna Beach so they had to appeal to the sandal wearing surfers of the day.
Gunne Sax started out really cool and sexy. They are not so chic now but we always look for the 70’s dresses. They are adorable. This one was especially cute. I have never seen another one like it, sadly.
This next little black dress is from the late 1960’s / early 1970’s and I just LOVE this tag. What a great name! The Doll Factory also has a great font face. I’m a total font freak! I love to collect them too. Great quality vintage never goes out of fashion. This looks like allot of the dresses current designers are trying to copy but even better. The fabric is stunning and it is so sexy without being slutty!
My last label is one of my all time favorites. The Betsey Johnson Punk label is one of the coolest ever. I don’t know why on earth she would change it. The new one she has is so bland and boring. This one is edgy and graphic. I love it! This is her little black ballerina dress. Another classic that looks so cute with both combat boots or sexy strappy heels! I used to wear this dress with combat boots a black leather jacket with all my punk band pins all over it. I had a long Bow Wow Wow mohawk when I was 14. I used to wear ribbons in it. We had allot of fun and this is still so cute and in style!